Simo Benbachir (aka Simo Ben) is an award-winning journalist simultaneously lauded and feared for his brutal honesty and unshakeable integrity, whether interviewing celebrities or delivering bold opinions and fresh points of view to a captivated Arabic audience. As the first Moroccan TV reporter to cover prestigious Hollywood events such as the Grammy Awards and the Oscars, Simo has earned a reputation for being a truth-teller who doesn't hold back.
Simo BB is also a Moroccan showbiz star who rose through the ranks on the strength of his own merit. He has an aversion to people who believe they should be the center of the world and seem to exhibit selective memory once they reach the heights of fame and stardom. His no-holds-barred style of reporting has opened the doors to the world’s most significant events, given him access to global superstars, and even inspired some of Hollywood’s biggest Moroccan stars like RedOne, Sanaa Hamri, and French Montana to publicly speak in Darija, a Moroccan dialect of Arabic. His controversial interviews have exposed fake social media influencers and models, and his unique interview style inspires interviewees to divulge their secrets.
Today, Simo calls Los Angeles home. He is a TV correspondent for many Middle Eastern channels and hosts the “African Americans” TV show on the French channel Ubiznews TV. Additionally, he is a senior correspondent for Arab World Planet Panorama, the number one website globally.
Wildly popular in the global sphere, Simo has been ranked as the most popular Moroccan TV personality by several European magazines. He’s one of the new faces of Kastiani magazine, where he’s described as “The Star Reporter, The Star of Reporters.” Version Homme magazine also lists him among the most influential Moroccan media personalities, and he graces their cover page on occasion. In 2017, he was awarded the Brukmer Press Honorary Award in Belgium.
The outspoken reporter strives to live his truth and expose the hypocrisy saturating the entertainment industry in developing countries. His mission continues, and he has no plans to stop until every fake influencer, con, faux celebrity, and Hollywood-wannabe egomaniac in the underdeveloped world becomes publicly known for manipulating the younger generations that worship and adore their every online post.
Buckle up! There’s a long road of Moroccan drama ahead!