Five Times Lucky is the story of BunnyLee Welles, who arrives back in Los Angeles after four years abroad and discovers that she is instantly recognizable. A low-budget infomercial she starred in before she left is an internet sensation. Her image is on billboards all over town. Fame can be oppressive, especially to those who don't seek it, and in her effort to sidestep the spotlight, BunnyLee becomes ever more famous. Along the way she is surrounded by others whose search for notoriety is all-consuming. There is a maxim for those who try their luck at fame, "Be nice to the people you meet on your way up, because you are going to be seeing them again on your way back down."