About
James F. Richardson is a Ph.D. holding cultural anthropologist who has studied American society for twenty years as a market research consultant. He has studied Americans in 40 different states and has lived all over the country, including New England, the Chicago-to-Madison corridor, Seattle and Tucson, Arizona. For nearly three years in the late 1990s, he also lived in South India studying a very different society than our own. Today, he lives with his wife, children, and dogs in sunny Tucson, Arizona where he writes nonfiction and consults with a national client base.
Featured Work
Our Worst Strength: American Individualism and Its Hidden Discontents
We are all settlers on our own personal frontiers. t’s our national way of life. Individualism. America has now taken individualism to its logical extreme like no other society on Earth. And the results are mixed. Radical autonomy without wisdom and lots of social support is a dangerous gift. It can even become a curse of self-destruction.
This book explores how individualism affects the five major domains of American life that comprise 80% of our waking time - work, fun, food, friends, and family.
Using fresh national research on older Americans' life experiences, his training as a cultural anthropologist, and his own awkward life experiences, Dr. Richardson has crafted a first-of-its-kind social history of the late 20th century and what it yielded to us as a nation.
Other Works
-
Ramping Your Brand: How to Ride the Killer CPG Growth Curve
2019
Awards and Recognition
- Winner 2022 BIBA award for best independent business book
