About
James F. Richardson is a Ph.D. holding cultural anthropologist who has studied American society for twenty years as a market research consultant. He has studied Americans in 40 different states and has lived all over the country, including New England, the Chicago-to-Madison corridor, Seattle and Tucson, Arizona. For nearly three years in the late 1990s, he also lived in South India studying a very different society than our own. Today, he lives with his wife, children, and dogs in sunny Tucson, Arizona where he writes nonfiction and consults with a national client base.
Featured Work
Ramping Your Brand: How to Ride the Killer CPG Growth Curve
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
Other Works
Awards and Recognition
- Winner 2022 BIBA award for best independent business book