Patty Soltis is a customer experience (CX) executive, consultant, and writer with more than 30 years of experience helping organizations turn customer insight into business strategy and measurable results. Her writing draws on decades of experience leading CX transformation, advising organizations, and helping executives translate complex data into clear decisions. She is currently writing a book on CX and storytelling, focused on helping leaders use customer insight to build influence, secure investment, and drive growth. Patty writes to share practical knowledge that helps CX and business leaders create meaningful business impact.