About
Julissa S. Germosén is the founder of Trust Capital AI and one of the few keynote speakers helping organizations build the trust infrastructure for the AI era — bringing both the boardroom credibility of a tech executive and the strategic frameworks to make trust a measurable business advantage.
A 5x award-winning bestselling author, board member, two-time entrepreneur, and angel investor, Julissa spent 20+ years leading global teams and strategic initiatives that generated more than $1B in business impact across Microsoft, Salesforce, and high-growth startups.
She has launched global ecosystems, scaled digital transformation, and closed multimillion-dollar deals with clients including Google, Meta, LinkedIn, PwC, Accenture, NGOs, and government agencies worldwide. At Microsoft, she earned multiple awards as a top-performing leader and was consistently recognized for driving results through people — not just process.
From strategic alliances to product development and go-to-market execution, Julissa has worked at the intersection of innovation and impact. And she's learned a hard truth most overlook: the real ROI doesn't come from the product or the platform. It comes from trust. No matter how powerful the AI or how advanced the tech, connection is what turns tools into transformation.
Her proprietary frameworks — the Currency of Connection™ and A.C.T. Framework™ — give leaders actionable systems for building relational capital and leading through uncertainty.
Julissa's insights have been featured on stages at TED, Google, Microsoft, Salesforce, IBM, CME Group, TikTok, Etsy, Merck, ADP and more. She has testified before U.S. Senate legislators and been featured in NPR, Forbes, and People en Español. Her book Latina Madrina won the International Latino Book Award for Best Business Book and was selected to the US Library of Congress.
In 2024, she was honored as Woman of Distinction by the Girl Scouts of Greater New York.
She is living proof that connection is not a soft skill — it's a growth strategy.
Featured Work
Latina Madrina: Stories Lessons and Hard Truths from a Brown Latina in Tech
Part memoir, part playbook — Latina Madrina is the unfiltered guide Julissa wished she had while navigating 25 years of leadership in tech. Winner of the International Latino Book Award for Best Business Book and selected to the US Library of Congress, it's become essential reading for professionals ready to lead on their own terms.
