About
Mark Hertling, DBA
Lieutenant General, US Army (retired)
Lieutenant General (retired) Mark Hertling retired from the Army in December 2012 after spending four decades in uniform. During his time in the military, Mark commanded at every level from 2d lieutenant to three-star general and has served with organizations that range from a tank platoon on the East-West German border, the 1st Armored Division in Iraq during the surge, and finally US Army, Europe. After retirement from the Army, Mark began a 2d career in healthcare. Serving as a senior vice-president at the nation’s largest non-profit healthcare system from 2013-2018, he developed a global partnering initiative, and he designed and executed a healthcare leadership program. It was there he wrote his first book, Growing Physician Leaders after teaching leadership principles to doctors, nurses and administrators. From 2013-2024, Mark was the senior military and national security analyst for CNN/CNNI but he now writes and conducts national security and leadership analysis for several outlets video and journalistic outlets. Mark holds the position of Professor of Practice in Strategic Leadership at the Crummer School of Business at Rollins College in Orlando, while he also continues to teach leadership to healthcare professionals. His second book, If I Don’t Return, A Father’s Wartime Journal, is a reflection of life, the military and leadership based on a journal he wrote his sons during Desert Storm, is published by Ballast Books.
LTG (retired) Hertling received a BS in Engineering from West Point, an MS in Kinesiology from Indiana University’s School of Public Health, and MMAS from the School of Advanced Military Studies, a MS in National Security Studies from the National Defense University, and in 2019 he received a Doctor of Business Administration from the Crummer School of Business at Rollins College, defending mix-method research in healthcare leadership.
Featured Work
If I Don't Return, A Father's Wartime Journal
“This journal was once a gift to our young sons. It is now a gift to anyone who cares to read it.”
When Major Mark Hertling deployed to Iraq in 1990 as the operations officer of an armored cavalry squadron, his unit was told they would likely sustain 50 percent of casualties. To him, that meant he might not return home, and perhaps never see his family again. To prepare for that potential outcome, he began keeping a journal, hoping that one day, if he didn’t return, his stories and wisdom would be passed to his young sons.
In an army-issued green notebook, Mark began recording his thoughts and hopes for his boys. He wrote of character, leadership, camaraderie, battles, cultural differences, religion, love, fear, and those things he wanted his boys to know about him and his experiences. In unfiltered, handwritten entries, Hertling captured the reality of combat in Operation Desert Storm: the waiting and missions, the chaos and courage, the brotherhood and grief, and the lessons of duty and humanity forged in war. What began as a father’s private messages became a rare chronicle of leadership and life in preparation for the crucible of battle.
He survived, returned home, and watched his boys grow. Decades later, after both his sons became combat veterans themselves, one of them typed those original pages as a gift to his dad, to preserve the legacy for the family’s next generation. In revisiting them, Hertling—promoted, serving in various positions and returning to the battlefields of Iraq over the next two decades—added reflections drawn from a soldier’s life. Reflecting on various military assignments, then those post-retirement jobs as a cable news analyst, a healthcare executive, and a professor of leadership, these journal entries now provide lessons on character, leadership, and service.
Part battlefield memoir, part father’s journal, part meditation on the challenges of leadership, If I Don’t Return is the story of a soldier who faced death, returned home, and continued to live a life of service.
Other Works
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Growing Physician Leaders
2016
