About
ALIZA LICHT is the founder of Leave Your Mark, a multimedia brand and consultancy advising businesses and individuals on brand strategy. She is an award-winning marketer, bestselling author, podcaster, and recognized personal branding expert. Her insights have appeared in Harvard Business Review, The Wall Street Journal, Fast Company, Inc., Financial Times, and other leading publications. She has been named to Forbes's "19 Top Global Personal Branding Experts," The New York Times’s "America's Next Top Mentors," and Business Insider's "Top 20 Most Innovative Career Coaches."
A prominent figure in the fashion and media industries for over 25 years, Licht is also an award-winning social media pioneer. As one of the first fashion influencers, she created and ran the groundbreaking anonymous Twitter account DKNY PR GIRL, which became a global phenomenon.
Her books include On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (Union Square & Co., 2023), named Best Business Book of 2023 in Marketing & Advertising by the American Book Fest, and Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (Grand Central, 2015), which delivers career mentorship for early professionals. She is also a contributing author to On Being Jewish Now (Zibby Books, 2024), a 12+ week USA Today bestseller. Her career-advice podcast, Leave Your Mark, ranks in the top 0.5% of podcasts globally. Licht has appeared as an on-air expert for major outlets, including Good Morning America, The Today Show, and Bloomberg.
Featured Work
Leave Your Mark (2015) - Hachette Book Group On Brand (2023)- Union Square & Co.
Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages.
Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW
BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow.
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.”
