Once deep-fried in the restaurant industry for nearly two decades, I’ve since flipped the script and now sauté my skills as a brand strategist and storyteller. Whether helping clients articulate their vision or crafting emotionally resonant narratives of my own, I’m driven by a love for bold ideas, and meaningful connection.

When I’m not shaping brands or spinning stories, you’ll likely find me on a pickleball court—five days a week and still not tired of it. My friends joke about my “pickleball problem,” but I say it’s passion. I’m also a lifelong prankster, a wannabe water-skiing champion, and the proud wife of Cathy. I’m the daughter of Phil and Sahndra, sister to Marcie (and her husband Abel), aunt to Mason, Ethan, Nolan, and Andrew, and dog mom to Indigo.

I’m fortunate to have a life filled with people I love, work that challenges me, and a steady stream of unexpected turns—some hilarious, some hard, all worth showing up for. You can explore more of my thoughts and storytelling at CasieCaldwell.com. Let’s stay connected.