About
Dr. Yoram Solomon is a trust researcher, author of 20 books, keynote speaker, and founder of the Innovation Culture Institute. His research focuses on the science of trust, including the Relative Trust Model™ and the Trust Premium—a measurable increase in value, influence, or price that trust creates. His books, including The Book of Trust and The Trust Premium, along with his globally ranked podcast The Trust Show, position him as a leading authority on trust in leadership, sales, and organizational culture. With experience as a tech executive, elected official, and university professor, he brings a data-driven, pragmatic approach to helping people and companies earn trust where it matters most.
Featured Work
The Book of Trust: The Book of Trust: Build Trust, Be Trusted, and Know Who to Trust (3rd Edition)
The Book of Trust by Dr. Yoram Solomon is the most comprehensive, research-based guide to understanding and building trust. Now in its third edition, it introduces the groundbreaking concept that trust is both relative and dynamic. Backed by data and real-world experience, the book presents the Eight Laws of Trust, which explain the nuanced, multifaceted nature of how trust is built, lost, and transferred.
The book also introduces the Relative Trust Model, which explains how trust is not a fixed trait but depends on the specific relationship between two people in a given context. This model distinguishes between trust and trustworthiness, showing how they interact across time and situations to affect outcomes.
Building on this foundation, the book presents the TrustHabits™ model, a practical, research-backed system that helps individuals develop trustworthiness through six core components: Competence, Personality Compatibility, Symmetry, Positivity, Time, and Intimacy. With a step-by-step action plan and proven results, this book equips readers to strengthen trust in any relationship—personal or professional—and turn trust into a measurable strategic advantage.
