Bridget Brennan is CEO of the strategic advisory firm, Female Factor Corporation, which she founded in 2006. She is a leading expert on women and the consumer economy and has written two groundbreaking books on the subject: Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (HarperCollins Leadership). She is widely regarded as the world’s most popular speaker on the topic of women consumers. Brennan’s thought leadership is sought after by many of the world’s leading brands and businesses. As a strategic advisor, she helped found the first women’s advisory board for the Minnesota Vikings NFL team and currently serves as a founding member of the Chicago Bears Women’s Advisory Board.

Brennan’s first book, Why She Buys, was called “essential reading” by The Wall Street Journal. Her second book, Winning Her Business,, was nominated for Porchlight Business Book of the Year and endorsed by executives such as Indra Nooyi, the former PepsiCo CEO and Chairman, and Laurent Freixe, the global CEO of Nestlé. Since 2012, Brennan has been a contributing writer on strategic marketing for Forbes.com.