About
A former journalist with national exposure, Marissa is committed to ethics and transparency in the book industry. She leads Books Forward and Books Fluent, which for 25 years have provided extensive services for authors from publishing through promotion, and is the driving force behind ensuring the companies take client writing and publishing careers to the next level.
Marissa has been named one of Publishers Weekly’s Star Watch Honorees and takes an encouraging, can-do approach to the innovative book marketing campaigns that give Books Forward its cover-to-cover reputation as the industry’s trailblazer in literary publicity.
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“Marissa’s journalism background gives her a noticeable edge in securing relevant press for our books and authors.” – Senior VP at Penguin Young Readers
“With Marissa, I knew from the moment we met that I was in good hands. She definitely has my best interest in mind. I love how she thinks outside the box to come up with ideas that will make me successful. She values her clients and loves what she does.” – S.B. Alexander, author of Dare to Kiss and other Maxwell Series books
“Marissa zeroed in on the intent of my book with the precision of a brain surgeon, then focused her intuitive skills on getting to know me, the author–my vision, concerns, and strengths.” – Kate Kaufmann, author of Do You Have Kids? Life When the Answer is No
“Thank you for your honesty and your unflinching integrity. Everything you shared with me was geared toward making me as fully knowledgeable as possible, rather than toward garnering a new client. It is rare these days to find people willing to conduct business with the sort of unwavering ethical standard you have displayed.” – Robert Steven Goldstein, author of Enemy Queen and other literary fiction
“I truly appreciate how gracious you were with the time you spent answering my questions today and getting to know me and the direction I’d like to go in with my author brand. Your warmth, willingness to share your expertise, and transparency on what we should prioritize in the campaign just reinforced how excited I am to work with Books Forward.” – Christina Bacilieri, author of The Last Refuge
Featured Work
Books Forward
Books Forward has been promoting books, authors and publishers for decades — representing over 1,500 authors, including New York Times bestsellers and debut authors aiming to establish their brands and grow their readerships. The firm offers extensive services to secure book reviews, arrange media interviews, coordinate events and spark word-of-mouth buzz through innovative social media marketing, with each Books Forward campaign highly personalized to an author’s unique goals and budget. The Books Forward team — uniquely made up of former journalists, award-winning publicists, influencers and publishing insiders — is renowned in the publishing industry for their tenacity and positivity, coupled with a systematic approach that allows authors to track their campaign progress in real-time. Authors who work with Books Forward become part of a supportive community, often referred to as the "Books Forward Family."
Other Works
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A sister company to Books Forward, Books Fluent assists authors looking to maintain creative control and all rights and royalties of their work through professional, industry-standard independent publishing.
2020
Awards and Recognition
- Publishers Weekly’s Star Watch Honoree
- Mental Health Association of Middle Tennessee, Media Award
- Hearst Journalism Award
- Society of Professional Journalists, Region 12, First Place Online Feature Reporting
Press and Media Mentions
- AI-generated Bookstagrammers Are Targeting Authors—and the Scam Could Cost Authors Money
- 5 Creative Ways to Turn Your Book Into Audible Media
- Sophomore Book Blues: How to give your follow-up book its best chance of success, and coping when your second book isn't as "big" as your first.
- How to Pitch Your Book to the Media
- 5 Mistakes Authors Should Avoid on TikTok
- Dear Debut Author - You Are Not a Failure
- Creating an Author Success Map: Why Reasonable Expectations Can Help Grow Your Author Brand
- #BooksForwardHelpline teaches physical book lovers how to download ebooks, audiobooks
- When Your Favorite Author Says the Wrong Thing
- What Goodreads' Explosive Growth Means for Writers