About the Service

I have nearly 15 years of experience in marketing, publicity, sales, and event planning. After spending four years doing marketing and publicity for academic titles at The MIT Press, I went to work for Wellesley Books as a children's bookseller and event coordinator. During my tenure there, I organized, hosted, and promoted over 150 events, ranging in size from intimate workshops, story times, and lunches to multi-media events with over 700 attendees. I currently coach authors on book marketing via one-on-one sessions, workshops, and seminars.

Through my coaching services, I help writers plan events and marketing strategies for their books. Together we examine their work from a marketing stand-point: What are their marketing goals? Who are their target audiences? How can they reach those markets? How can they incorporate marketing into their busy schedule? We build actionable event and marketing plans together so my clients walk away with something they can work on immediately or use as a guide going forward. I work with authors at any point in their career, published or pre-published, veteran or debut.

PLEASE NOTE: I'm not a freelance publicist, nor a replacement for a publicity department or an author's own marketing efforts. I'm here to empower writers and give them the tools, information, and strategies so they can embark on and advocate for their own marketing success.

For more information and to book a session, please visit http://events.pottern.com

For workshop offerings, as well as marketing tips & resources, subscribe to my newsletter at http://pottern.substack.com